A common mistake I keep seeing in startups is they optimize all their spend on social media and when you try to find them online they can’t be found.
In this article we’ll be diving into the reasons why you need a website as the first step in starting your digital footprint.
What Is A Website? And What Types Of Websites Exists?
A website is a publicly accessible collection of webpages that is found under a single domain name. Normally under the company or the provider of the websites name, for example www.cfomedia.co.za.
Websites are usually categorized into a few categories. Categories you might have heard of is E-commerce, Portfolio or Informational websites.
An E-commerce website is an online store, meaning that you buy items from them through their website and are not always tied to a brick and mortar store. For example a famous E-commerce store is Amazon. A marketplace where sellers can sell their items and Amazon lists the items on their store.
A portfolio is an easy term to understand, if you are a creative. A portfolio, or known as a portfolio of work (POE’s), is a collection of all work you have done that show cases your skill you are advertising. A portfolio website is no different then a normal portfolio. Portfolio websites are commonly used by Photographers. They use these sites to showcase their work and get new clients.
An informational website is a website that offers and contains all branded resources for investors, current and potential clients. An informational website can be seen as a digital business card. It is content driven and has all the info a client needs to know about your business.
Why You Need A Website
The first reason is credibility. There are many providers in every field that can possibly do what you do. One way to stand out is having a great website. Even if it is only one page long. Let me use an example to show you what I mean. You have a baking company and so does Johnny down the street. Johnny drives sales through his Facebook and sure this works for him, but he is limited to only getting sales from Facebook. Where you have a website, which can be linked to Google Ads and Facebook Ads and you will be able to reach more people.
The second reason is extended work hours. What does that mean? Easy! You can make sales while sleeping. You setup an E-commerce website, and like a normal person, you need your sleep. You went to bed at 22:00 and when you wake up at 06:00 you see, “Wow I made 10 orders while I was asleep.”, amazing right?! The online store did the work for you.
The third reason is it helps your brand. What does this mean? Well since you asked. Your brand is your voice. It is what makes you stand out from the rest.
Conclusion
Websites is what helps establish online trust between you and your consumers. Setting them up isn’t easy and CFO Media can help.
Contact us today on 063 345 7900 or info@cfomedia.co.za for a free quote